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Wil Reynolds at Turing Fest 2016

The Human Ranking Algorithm: The People Behind the Queries

Wil Reynolds
Seer Interactive

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Summary

Queries are not as easy as they look. When someone types in “Nexus 6” Do they want support, to buy it, reviews? Do they currently own a Nexus device and want to understand the difference? There is so much more to the phrase people put into Google, than the phrase they put into Google.

Viewing individual keywords misses 90% of the journey. It is a content marketer's job to work to understand the whole problem, and solve it. This session will show you how to go deeper, how to understand the true user problems, and how to use content to fix those problems.

Wil Reynolds
Wil Reynolds
Founder & Director of Digital Strategy, Seer Interactive

Wil is Founder and Director of Digital Strategy at Seer Interactive, one of the most highly regarded digital marketing agencies in the US.

A man who likes helping people and businesses grow, Wil is a former teacher with a knack for advising, Wil been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, son Rio and pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.

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