All data indicates that the age of focusing on the speed of product releases to rapidly iterate to the right product is over (or at most in its last days.) Instead, truly quantifying your customer and understanding them better than ever before will be the only path to success.
Drawing on the largest customer development dataset in the world, Patrick Campbell of Price Intelligently and ProfitWell walks through how the world of consumer product preferences is changing, why product teams are currently ill-equipped for the transition, and how we can all become actually customer-driven, not just customer-invested.
Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies, which plugs right into your billing system with a 2 minute setup.
Prior to ProfitWell, Patrick led strategic initiatives for Boston-based Gemvara and was an economist at Google and the US intelligence community.