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What I'd Change, What I'd Keep the Same & What I Don't Yet Know

Rand Fishkin

Turing Fest returns on 4-6 Aug 2020 — Early Birds out now!

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Reflections on 12 years building a software business, the lessons learned and mistakes made along the way.

Rand Fishkin
Rand Fishkin
Co-founder of SparkToro & Moz

Rand Fishkin is founder of influencer intelligence startup SparkToro, founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of, and serves on the board of the presentation software firm Haiku Deck.

Rand is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, a book on the ups and downs of startup culture to be published by Penguin/Random House in April 2018.

In his minuscule spare time, he loves to travel with his wife, author Geraldine DeRuiter, and read about their adventures in her books and blog. Geraldine and Rand are also small investors in Backstage Capital and Techstars Seattle.

More from Rand

Rand Fishkin at Turing Fest 2018
Why Launches Fail: How Creators and Marketers Can Launch Projects That Hit Their Goals and Produce Long-Term, Positive Impact
Launching content, tools or products is hard. Rand presents examples of dismal failures and skyrocketing successes, and dives into what separates the two.
Rand Fishkin at Turing Fest 2017
Turing Fest 2017
The State of SEO & How to Survive Google's Trojan Horsing of the Web
Rand shows data on how Google is being used today, how it's changing, and how savvy players can build a moat to protect against long-term risk.
Rand Fishkin at Turing Fest 2016
Turing Fest 2016
The Worst Advice Marketing Ever Gave Content
Rand explores some common mistakes and misconceptions that can have a detrimental impact on marketers' content strategies.




"The only thing to do with good advice is to pass it on..."