Joanna Lord, ClassPass

Joanna Lord

Chief Marketing Officer, ClassPass

Joanna Lord is CMO of ClassPass, leading customer growth, community development, lifecycle marketing and brand. Prior to that she was Vice President of Marketing at Porch, a leading consumer marketplace for homeowners; CMO of BigDoor, an enterprise software solution serving companies like Starbucks, CBS, and the NFL; and VP of Growth Marketing at SEOmoz.

She is a global keynote speaker and digital evangelist, as well as contributing author at and Joanna is a recognized thought-leader in digital marketing and startup mentor (TechStars, NEXT, UP Global, Startup Weekend). She was recently named as one of Seattle’s 40 Under 40.

How to Operationalize Growth for Maximum Revenue

In this presentation Joanna will talk through the many levers of growth, and how to organize your teams, processes, and channels to maximize growth. She’ll give examples of how the best companies in the world created growth engines, and leave you with tactics to bring back to your teams and beat out your competitors.




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Platinum Partner

Skyscanner — the world's travel search engine

Gold Partners

iZettle — Tools to build your business
Administrate — the platform to manage your entire training operation
Silicon Valley Bank — the bank that helps you build your business at every stage

Silver Partners

Cyclr — Developer platform for rapid SaaS integration
Float — Cash Flow Forecasting
FreeAgent — accounting software, simplified

Bronze Partners

Attendify — event technology for the entire attendee experience
CodeBase — the UK's largest technology incubator
Wistia — video hosting for business

Official Charity

The Turing Trust — a world of equal opportunity, with technology-enabled education for all