Tickets
Laura Crimmons, Branded3

Laura Crimmons

Communications Director, Branded3

Laura is Branded3’s Communications Director, having started the PR team at the agency in 2012 she now oversees PR, social media, content, design & front-end development. With extensive SEO and social media knowledge, and experience in both traditional and digital PR, Laura knows how to create and execute campaigns which deliver multiple online benefits.

Laura is a regular trainer and speaker at industry events such as Learn Inbound, SAScon and BrightonSEO, where she has delivered the link building/digital PR training since 2013. Laura also regularly contributes to and is featured in industry publications such as HubSpot expert tips presentations, PRMoment and State of Digital. She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2017 50 Women in Digital Under 30 and has also judged the PRWeek Awards.

Laura has led campaigns for Branded3’s clients that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.

Making the Connection

Marketing is about connecting with people – in every way – you need to connect with your colleagues and other teams to make them work with you, connect with a journalist/influencer to make them talk about you and connect with your audience for them to like you/do what you want. Making a connection(in marketing requires the following formula: the tools + the mindset (people, not users/page views) = successful connection. This talk will run through the reasons that making a connection is so crucial for success, the tools we have available to help make a connection more likely, the mindset we need to make this effective, and examples of how this works in practice.

Video

 

Slides

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