Supriya Uchil,

Supriya Uchil

Chief Product Officer,

Supriya is a product technology executive who currently is the Chief Product Officer of, the largest online car rental company. Supriya has over twenty years of experience in product and engineering executive roles across the west coast of America. 

She was with in Seattle for over a decade focusing on the core customer experience on a variety of products including retail, social and Kindle. Her last role at was the technical advisor to the Sr. Vice President of Kindle devices. Prior to that, she worked in a variety of startups including Zynga and Supriya has a dual masters degree with a masters in distributed computing from Michigan Technological University and an MBA from Wharton Business School. 

Supriya loves product innovation and believes that design thinking is at the core of product disruption. She enjoys talking at conferences that sit at the confluence of product design and technology innovation. 

Failing Fast: What is Rapid Product Development?

Intent-driven tests lead to understanding consumer intent through rapid prototyping. How does one build an organisation where failure is part of its DNA, what practices do they follow and what differentiates this strategy? Supriya shares her experiences from her work at,, Zynga and other startups.




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