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Cindy Krum

Cindy Krum

Founder & CEO, MobileMoxie

Cindy Krum is the CEO and founder of MobileMoxie, where she has been doing mobile marketing long before the iPhone even existed (you remember WAP browsers, right?) Known for her technical expertise, Cindy is a thought leader in the search industry and the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 stars on Amazon. When she's not traveling to conferences around the world or advising clients on mobile SEO, responsive design, mobile site migrations, and site-speed optimization, Cindy can be curled up on a couch with her cats and a good audiobook!

The New Way Google Understands the World

People love Google for its ability to find and rank content on the web, but most people have no idea how everything works. The internet is changing as everything gets linked up and becomes ‘cross-device compatible’ and Google has to keep up. More and more searches, especially mobile searches, are for consumable media, as cord-cutters around the world ditch their cable subscriptions and physical media for on-demand access to TV, movies, games and music.

The rapid growth of all these things are forcing Google to index the world differently. They are now relying much more heavily on complex speech, language and translation APIs, as well as individual personalisation and machine learning to generate results. Where Google used to be able to index and surface web pages, now they can show results for concepts, ideas and media without websites, or tell you about these things using voice. Understanding how all these new technologies come together, will change how you think about a simple search query forever!




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There's still time to get your tickets — but not much...

Turing Fest returns to Edinburgh on 1-2 August 2018, bigger and better than ever — two days, six tracks and 50 speakers offering unmatched tactical insight. Book early to score a great deal on tickets!

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Turing Fest 2018 was brought to you in partnership with...

Platinum Partners

Administrate — the platform to manage your entire training operation

Gold Partners

Airts — intelligent resource planning software
Care Sourcer — free care matching service
iZettle — Tools to build your business
Nucleus — the adviser-built wrap platform, supporting financial advisers in creating brilliant client outcomes
Silicon Valley Bank — the bank that helps you build your business at every stage
Smartsheet — the leading work management platform you need to move from idea to impact – fast
Snap40 — Automated Remote Patient Monitoring. That Just Works.

Silver Partners

BBC Blue Room
CivTech — driving daring and innovation in the public sector
CodeClan — Digital Skills and Coding Academy
Cyclr — Developer platform for rapid SaaS integration
Float — Cash Flow Forecasting
FreeAgent — accounting software, simplified
Scotland Can Do

Bronze Partners

Attendify — event technology for the entire attendee experience
Bureau — innovative furniture solutions
CodeBase — the UK's largest technology incubator
Mallzee — the fashion shopping app
Monax — an open platform for small businesses to create, prove, and operate their legal agreements
Wistia — video hosting for business

Official Charity

The Turing Trust — a world of equal opportunity, with technology-enabled education for all