Product Manager, Pivotal Labs
Gabrielle Bufrem is a Product Manager at Pivotal Labs in Paris where she works with a range of clients from startups to enterprise to build user-centered products.
She is originally from Brazil, has lived in 13 cities around the world across ten different countries, and has built products across North America, Europe, and Asia. She is passionate about the intersection of product management and design — so much so that she is currently conducting research with Brown Ph.D. students on how to improve collaboration in design.
She loves to travel and explore different countries; she is a barista, a foodie, and a coffee lover. Gabrielle earned a B.A. from Brown University in International Relations.
Bootstrapping User Research: No Budget, No Team, No Buy-in, No Problem
User research is essential to building products that solve real user problems. It is often a precursor to good design and excellent product development. User research comes typically with some clichés - “it’s so expensive,” “we need a dedicated research team,” or “the people that I work for don’t buy into it.” If you’ve experienced any of these negative stereotypes, or if research is already a part of your process and you want to arm yourself with a toolkit to execute it even better and clearly communicate its value, this talk is for you! Gabrielle will introduce a toolkit to help you inject research into everything you do and share her tips on how to turn constraints into opportunities. She will share stories and learnings from the field and send you off with actionable steps so you can begin developing solutions for the problems that your users actually care about.