Hilde Frydnes

Hilde Frydnes

Head of Product, Mallzee

Hilde Watne Frydnes is the Head of Product at mobile retail app Mallzee. Mallzee originally set out to change online shopping for users, and is now bringing the insights from millions of data points to help retailers improve their stock challenges, as well as continuing to make the way we shop online easier and more enjoyable. 

Hilde started her career in technology working with search advertising at Google in Dublin, and has since worked on product and marketing challenges in a variety of situations; from early start-ups to established growth businesses and multi-national organisations. She was one of the first dedicated product managers at Skyscanner, moving into product from the marketing side.

Hilde later worked both as a freelance marketer and a product/strategy consultant, helping out a range of small and medium-sized businesses figure out what problems they can solve for their users, and how best to communicate that, before joining Mallzee to work on creating a great user experience fuelling retailer insights. Hilde believes that if you put the user first, everything else will follow — although you have to work hard to get there!


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Administrate — the platform to manage your entire training operation

Gold Partners

Airts — intelligent resource planning software
Care Sourcer — free care matching service
iZettle — Tools to build your business
Nucleus — the adviser-built wrap platform, supporting financial advisers in creating brilliant client outcomes
Silicon Valley Bank — the bank that helps you build your business at every stage
Smartsheet — the leading work management platform you need to move from idea to impact – fast
Snap40 — Automated Remote Patient Monitoring. That Just Works.

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BBC Blue Room
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CodeClan — Digital Skills and Coding Academy
Cyclr — Developer platform for rapid SaaS integration
Float — Cash Flow Forecasting
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Attendify — event technology for the entire attendee experience
Bureau — innovative furniture solutions
CodeBase — the UK's largest technology incubator
Mallzee — the fashion shopping app
Monax — an open platform for small businesses to create, prove, and operate their legal agreements
Wistia — video hosting for business

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