More than ever before, marketers are launching things — content, tools, resources, products — and being held responsible for how/whether they resonate with customers and earn the amplification required to perform. But this is hard. Really, really hard. Most of the projects that launch, fail. What separates the wheat from the chaff isn't just the quality of what's built, but the process behind it. In this presentation, Rand will present examples of dismal failures and skyrocketing successes, and dive into what separates the two. You'll learn how anyone can make a launch perform better, and benefit from the power of being "new."
Rand Fishkin is founder of influencer intelligence startup SparkToro, founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of the presentation software firm Haiku Deck.
Rand is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World, a book on the ups and downs of startup culture to be published by Penguin/Random House in April 2018.
In his minuscule spare time, he loves to travel with his wife, author Geraldine DeRuiter, and read about their adventures in her books and blog. Geraldine and Rand are also small investors in Backstage Capital and Techstars Seattle.