Inventor of the hashtag
Ex-Google & Uber designer & developer advocate
After 15 years designing technology products in Silicon Valley, I noticed that something essential has been missing. In our race to make the world more logical and programmable — including our social connections — we've reduced the rich tapestry of human experience beyond recognition. And given the crisis of unintended consequences that we're now forced to cope with thanks to the swift rise of social media mixing with legacy human attitudes and behaviors, I've come to believe that if we don't address it now, the artificial intelligences of the future will be far worse for us than today's primitive social products have proven to be.
I therefore propose that we set ourselves upon creating the technology of better humans — that is, of investing in and creating better versions of ourselves. Since it will be us — or our children — who will build the next generation Alexas and Siris, the only way to bring about the future that we deserve and desire is to start now. The good news is, some of us have already started and joining in may be easier than you think.
Chief Technology Officer
We already know that diverse teams are more creative and deliver better results. We've seen this play out in repeated studies and in bottom line financial results of companies across many industries. Sadly many organisations lag behind in adequately representing the population, but those that are making strides are also outperforming the competition.
So we know WHY but what about the HOW? In this talk, we’ll explore a framework for how to think about diversity and inclusion, and practical things you can go and do to make your organisation and culture genuinely inclusive. Because that’s the only way to attract, recruit, promote and most importantly retain a wide range of people. And THAT is the only way to have the highest-performing teams possible.
28-29 August 2019
Product managers, designers, engineers and data scientists share practical insight into the art and science of building great products.
What we'll be covering:
Director of Product Design
It feels like 2019 is the year many companies realised that without a great customer experience their product would struggle to compete.Recently we've seen traditional companies expand their design teams, as well as starts ups from small to hypergrowth. However, this is uncharted territory for many.
Jane is here to give you advice on how to set your teams up for success. Her experience covers companies of different sizes, both legacy and start up. She has set up or scaled four different design and research teams — at a city trading firm, at The Telegraph, at MOO and now at Babylon Health, where she has grown the team from 6 to over 70. She also acts as a consultant to smaller businesses. In this talk she will cover tried and tested strategies for setting your team up for success.
Manager, Product Management
Saying no is hard and is also what makes for good strategy. Saying no is particularly hard when we as product people are expected to build connections, lead through influence, effectively collaborate with teams that we might be saying no to (very) often, and build an amazing product that solves real user problems and achieves concrete business goals.
Product people that always say “yes” end up with monster products that do everything and nothing at the same time. They say “yes” because it is very hard to say no effectively.
If those concerns sound familiar, this talk is for you. Gabrielle will share how you can tame your monster by implementing effective and scalable product strategy. She will send you off with actionable steps so that you can immediately get to work, develop a strategic way to say no, and, most importantly, tame your monster!
When a consumer opens the Deliveroo app they have the option to pick from a huge variety of restaurants. Depending on their location, the number of available restaurants can vary from 10’s to almost 1,000 (and counting.) However, as there is limited screen space on a consumer’s device we want to make sure that the restaurants that we surface first are the most relevant.
In October last year we formed a team to address this problem. We needed to decide on the tools and infrastructure to build and deploy these models as well as how we were going to frame the ranking problem.
In this talk we’ll explain how we’re using Tensorflow to train and deploy our models. We’ll also discuss the challenges that we’ve faced in tackling the ranking problem and outline the solutions that we’ve implemented or proposed to overcome them.
Chief Insights Officer
Design Thinking, Lean UX, Agile — the frameworks vary, but the key to success across all is to integrate customer empathy into the process and decision-making. In this session, we will highlight the critical areas during the design and development process when you need to reach out to customers, understand needs, test hypotheses, and refine your approach. We'll provide examples as well as practical tips for building customer empathy without delaying your process.
Senior Data Scientist
Experimentation has the power to provide you with insights about your users, to let you rollout software safely, and to ensure that the features you are building are delivering value. But with this power comes great responsibility — it’s dangerously easy to be misled by the data. Are you making the right decisions based on your experiment results? Are you falling into the common traps of interpreting statistics?
Join an optimistic product manager, Sophie, and a pedantic data scientist, Lizzie, as this experimentation duo discuss and explain experimentation from all perspectives.
Chief Technology Officer
We continue to build products allowing our customers to do more things online. While bringing convenience, it also raises the stakes of fraud, for our customers and our companies. The democratization of technology means that those intending to commit fraud can take advantage of some amazingly sophisticated tools. Consumers and governments have little trust in technology due to the questionable ethics of some of the biggest players in the industry.
Identity online continues to evolve; governments, businesses, the open source community, and grassroots organizations are all evolving how we validate, protect, and secure our identity. Whether your software is targeted towards businesses or consumers, if you are in a regulated vertical or a non-regulated one, or if you have customers in multiple countries or just one, how you ethically manage customer identity will be crucial to your product’s success (or existence).
Author of Sense & Respond and Lean UX
Co-founder of Neo Innovation
The definition of 'done' for software has been focused on whether or not the software works as it was designed. This was relevant in a world of static software. Today, software is continuous. In this reality what really starts to matter is what our users are doing with that software. The same software can be used for sharing baby pictures and instigating a mob of Twitter trolls. The systems we create generate outcomes — changes in user behavior. The modern, continuous nature of software allows us to build learning loops and determine if what we’re doing is generating the outcomes we expect.
In this talk, Jeff will cover how technology can enable tremendous gains but, when coupled with the uncertainty of human behavior, can often go awry. How can we ensure we’re working on products that actually make our users more successful? And how do we inspire a new generation of designers and developers to consider a new definition of “done” — one focused on positively impacting customer behaviors?
Co-founder & Chief Technology Officer
Every person is an individual and every team is unique. There is no secret sauce or set formula to follow when trying to build a successful team. You need to forge your own path and build your own culture, but you can learn a lot about approaches to try, and pitfalls to avoid, from the experiences of those who have spent time on the wild rollercoaster ride that is scaling a fast-growing software engineering team.
In this talk Olly will uncover some of the lessons he's learned while overseeing the growth of the FreeAgent engineering team from 1 to 75 developers and managers over the past 12 years.
Founder & CEO
Permissionless systems support collaboration and drive innovations that benefit everyone. Progress is lumpy. Breakthroughs emerge unexpectedly, across many environments and contexts. By closing doors to stop others from taking part, we only limit our own horizons. We stand in a world today that is on the cusp of a great revolution. The current industrial revolution is the information revolution. But false starts, mistakes and centralisation of power have led us to a potentially dystopian world — somewhere between The Truman Show and The Matrix. However, these are only false starts, the failure to recognise what we are actually building - not a network of computers and hardware, but a network of information.
The solution to the problems of today is not to "fix" the path we are on but to get on the right path. Start by asking what the far future looks like. Then paint a clear picture of how we get there. It is not building from here to there; instead we build from there to here. This talk will concentrate on the goals and hopefully encourage the audience to consider that path.
Co-founder of Orchestra & Cohort
As product builders, what can we learn from a product that reached a state of near-perfection 20 years ago? In this talk we'll explore the evolution of the skateboard as a product, and how, despite many attempts at innovation, it's still just a plank of plywood, two trucks and four wheels. Nonetheless, both the skateboard and the sport it enables continue to thrive
Product consultant & coach
Ex-MOO & Yahoo!
What makes one product succeed where another fails? Could be the design or how analytics are captured and dissected. Could be the technology or features. I say it’s the people behind all of these things. The way they think, communicate and relate. How they make decisions and show-up.Products are built for people by people. Yet when we hire new product people at any we often focus on the industries they’ve worked in, their mastery of certain technologies, or even their years of experience. This talk explores:
Senior Design Manager
The LEGO Group
In today’s world of technology and the ease at which we can interact digitally, children have different opportunities to learn and play than previous generations. It’s more important than ever before for toy companies to leverage these opportunities to ensure kids fulfil their potential as creative problem solvers and lifelong learners.
Discover how LEGO designers are engaging kids in new experiences by safe-guarding the core creative principles of the original brick and using technology in a fun, playful, and relevant way.
Principal Systems Engineer
Uptime matters, but so do your people. At Intercom, keeping our product working well at all times is critical to the success of our business. This means having people on-call around the clock. However, as we grew, we realised that we had ended up with an on-call setup that we weren’t proud of. We decided to solve these problems by creating a virtual team that would take over out-of-hours on-call work, consisting of volunteers, not conscripts, from across the engineering organisation. This talk goes into the process we applied, the positive impact to our on-call, and lessons learned.
Director, UK Insider Insights
When I lived in Seattle, a friend bought a boat. He described it as 'a hole in the water that you throw money into.' In the Product world, that's a pretty accurate description of Discovery - you never know how long it's going to take or what you're going to get out of it. Even worse, we use the word Discovery to mean a lot of things - yet most of the time, we don't discover anything new. Other people (current or potential customers) already know this stuff, we're simply hoping to learn.
Often the first question mobile engineers ask ourselves when sitting down to build an application is what architectural patterns we should use. We try to lay the foundations for our house before we know how many rooms we need to build.
If we want to retain our ability to react to the evolving needs of our users, then we must accept that it’s impossible to know at the beginning of a project what patterns will best suit what is being built. All too often it turns out that the perfect patterns we chose at the beginning don’t work so well with the desired functionality, leading to code that's difficult to understand and maintain, and eventually to expensive rewrites.
So what if we could just... not choose? This talk will outline an incremental approach to application architecture that works in concert with product design, beginning with broad functionality and allowing the design to reveal itself over time as the specifics of our application become clearer.
28-29 August 2019
World-class digital marketers, SaaS growth specialists and salespeople share cutting-edge tactics for scaling technology businesses
What we'll be covering:
Director of Marketing
Identifying (and prioritizing) opportunities for growth in a startup can be hard. Competing priorities, warp-speed changes, and fast-growing teams could spell a recipe for disaster - unless you know how to use the chaos to your advantage. In this session, Hana will talk about lessons learned driving growth at scale, zooming in on a cross-section of key areas in B2B SaaS including:
For many of us, a big part of our job is essentially to fix or improve things. We seek out marginal, incremental gains to make our platforms, brands and performance 'good enough', or at least, 'less bad than our competitors'. What happens when all of this is no longer necessary? When everybody's website, app or software is perfect? Few of our brands are equipped to compete — or even to survive — in this new world. We need a radically different way of thinking, and for many, it may already be too late.
The Anfield Wrap
They come for the football; they stay for the jokes. Or. They come for the football; they stay for the sense of civic engagement. Or. They come for the football; they stay for the idea that the future is nothing to be scared of.
In his talk, Neil Atkinson will discuss the rise of The Anfield Wrap and how the specific is universal, how bespoke isn't the same as DIY, how trying to help people enjoy a leisure activity more crosses over into endless explorations of identity, belonging and culture. He will talk about joy, curating and professionalising a culture, and how the word "podcast" is a bit mad when you stop to think about it.
He won't talk about football. Not really.
Chief Marketing Officer
Acquisition of new customers is what we all live for. Blogs, ebooks, webinars, podcasts, videos etc. and marketing automation all make part of a beautiful acquisition process to feed the revenue monster. However, all too often the golden nuggets lie in customers already acquired who are many times left to fend for themselves. Demand generation tactics activities must be applied past the acquisition funnel. The interaction between Customer Success and Customer Marketing teams is paramount where working in tandem will secure faster revenue and customers for life.
The Coloring-In Department
Everyone has a different perception of paid media, and even more so of it’s bigger, scarier, better sibling, programmatic marketing. We are all guilty of occasionally doing marketing 1.0 in a 3.0 world, a little bit like sticking a five year old in a Ferrari.
We need to be smarter than that, because if we are not careful we’ll be using new technology in old ways. I hate the word integration, and just because the whole team is using the stack, doesn’t mean they are working together. Brand messaging is one size, repetitive and stuck at the top of the funnel. Performance messaging is locked into an eternal spiral of “buy now” and “join us” garbage. Basically everybody is not at their best. This talk explores how the factors of programmable advertising (automation, data, integration & scale) come together, and hopefully don’t blow your brand and budget to pieces. Maybe, you’ll even start to move past simple planning, linear leveraging of the buying technology and start serving the right messages, in the right way, to the right people.
Tech companies talk a lot about alignment. But in most cases, alignment means measuring complementary outputs, like marketing's lead goals being derived from sales' bookings targets. But dominant companies unify around something entirely different -- the product experience. When companies shift their thinking from outputs to outcomes, from being project led to being product led, the result is alignment around the product as cornerstone for growth, retention, expansion, and long term success.
This session will explore what it takes to become a product-led organization, and what impact that transformation can have on your business.
The click is dead, according to some industry commentators. Whether or not that's true, we're entering a time where tracking the results of our digital marketing activity is more complex than it's ever been and it's only going to get more complicated.
In this session Arianne will take you through what you need to know about privacy, browser ad blocking and talk about whether or not it's perhaps the nature of our campaigns that needs to change, rather than how we track them.
Your ability to go from startup to scaleup comes down to a series of choices. We dive into these choices and cover how to prioritize growth in customer acquisition, the optimal way to organize your teams for growth, and how to focus on the metrics that matter. Throughout the presentation, we'll use examples from our journey in HubSpot, and other high-growth companies.
Great marketing doesn’t feel like marketing. But much of what we experience favours a low IQ approach: emails asking for a 15-minute call, followed by five more emails “bumping” it to the top of your inbox because you might have missed it. We didn’t miss it, we simply don’t want it.
The Marketing IQ Manifesto is a new methodology for creating marketing that matters. It embraces diversity, choosing extra, and being real, resulting in high-converting experiences that respect our audience's needs and who they are.
In this actionable and entertaining talk, Oli will show you:
Senior Director of Marketing (EMEA)
Join Tricia Miller, Senior Director of EMEA Marketing at Twilio, and peek into an insider's guide to getting more leads. During her tenure in marketing, she has worked with a wide range of companies from early-stage startups to multi-billion dollar corporations. In this session she will discuss how to create highly targeted marketing programs reaching senior decision makers within the tech industry, to create and execute integrated demand creation strategies — to maximize your leads.
Sales Leader, UK
Session summary coming soon!
Senior SEO Scientist
Machine Learning is becoming more and more accessible to non-technical individuals & will free you up to work on more strategic efforts.
The biggest bottleneck in Machine Learning/AI is people like YOU with domain expertise and great ideas! Help your industry innovate by attending this Machine Learning crash course. You'll walk away with a foundational understanding of ML, the tools necessary to implement ML models and the confidence to consider ways in which it can be applied to help you with everyday work.
Brand Marketing Strategist
Building a brand has become more important than ever, but brand building activities seem to be accessible only to those with money to burn. In this session, Phil will break down what actually does and doesn’t work in big budget brand campaigns, and how smaller businesses can execute what works in a scalable way that guarantees return. Rather than trying to replicate the wasteful and inefficient behaviours of enterprises, who all hope in vain of going viral, Phil will suggest alternative approaches to targeting, creative, distribution and measurement across video marketing and advertising.
Your team's working hard as they can across the board: marketing, sales, product and customer success. But if you're seeing inconsistent — or even flat-lining — revenue growth, chances are high that beneath everyone's hard work, there's a mismatch between your team's focus, and what customers actually need.
During this talk, you'll learn why companies unknowingly fall out of alignment with their customers — and how it can happen to your team, if it hasn't already. You'll walk away with a practical exercise you can run back at the office, to centralize your departments around customers' needs and get everyone working toward the same goals. The result? More new signups, a stickier product — and ultimately, a healthier MoM growth rate.
28-29 August 2019
Top founders, executives and investors share stories and hard-won lessons about scaling products, teams and organisational culture
What we'll be covering:
Co-founder & Chief Clinical Officer
The tech industry is beginning to understand that for a company to be successful, its employees need to be emotionally and physically healthy. Stress, burnout, anxiety, and let's face it, the universal pains of adulting, drastically affect the bottom line. There are plenty of apps and products that claim to help with this, but a true culture of mental and emotional health must be built from the inside out. In this talk, psychologist and founder Dr. Emily Anhalt explores the importance of supporting your team with their emotional fitness and gives practical, concrete tips for building a true culture of wellness.
We've all been there. You finally step foot into the job you've wanted forever only to feel like you aren't good enough for the role, or worse, a complete fraud. You're not alone, an estimated 70% of people from all walks of life, both men and women experience imposter syndrome at some point in their careers. In this talk, Tiffany shares her own experiences along with the framework and tools she uses every day to eliminate it. You'll walk away knowing how to:
Startups are fragile organisms, perennially underfunded compared to the their giant incumbent competitors, dependent on a few talented and dedicated individuals and generally a mess. Yet they consistently outperform and sometimes end up reshaping entire industries.
In this intense and hopefully jargon free session we will look at lessons learned in the trenches at startups like Zoopla, Pillpack, Deliveroo and others and explore how they built the foundations to survive and thrive in a world chaos.
Intelligent Growth Solutions
Rapid population growth and climate change’s impact on our ability to grow food represents a perfect storm. Tech has opportunities and responsibilities to address global problems: this may be the biggest. Over-packaged home deliveries or growing blueberries in Peru for consumption in Scotland are not sustainable responses.
Farming has huge ecological impacts; agritech is as old as mankind (cf. flint axes), but now artificial intelligence and IOT represent a new frontier — bringing new strengths and new vulnerabilities in equal measure.
We'll explore the surging investment and growth in the agritech sector, and the challenges (both unique and universal) facing tech company-builders in agritech. And looking forward, we'll address how vertical farming and next-gen agritech can overcome its limitations to become a new norm — and what we, as technologists, entrepreneurs and consumers, can do to drive positive change.
Director of Engineering (London)
As leaders, we naturally tend to focus on making the teams we support successful. As long as we are running a healthy and high-performing team, we might think we are doing a good job. But is the success of our team relevant when other parts of our organisation might not be as healthy, and therefore the overall business fails to deliver results? Are we holding ourselves to the same standards we expect from our teams? Who is there to support you when the going gets tough?
In this talk, I’ll discuss the benefits and qualities of a cohesive and high-performing leadership team and will share practical tips I’ve used at three different organisations as a member of senior leadership teams and with my groups so that you can confidently introduce this approach at your company and build a healthier and results-driven organisation.
Roar Training / Manyminds
We do much better work when we feel valued and respected. Research shows that our brains respond to criticism as a threat and narrows its activity. Focusing on shortcomings or mistakes does not enable learning, it hinders it. So how can we have difficult conversations, and give constructive feedback, without impairing learning? In this evidence-based talk, Kirsty will provide specific tactics, tools and a framework for positive, professional communication.
Tech has made it really easy for anyone to go online and start a new business. Anyone. Even conspiracy theorists, white nationalists and garden variety hate groups. Now, many tech companies are faced with big decisions: Who gets to use your platform and where do we draw the line?
In this talk, tech marketer and Sleeping Giants organizer Nandini Jammi will explore how consumer attitudes towards tech companies are evolving and what steps you need to take to protect your brand from social media scandals.
N26 is on a mission to build the bank the world loves to use. Not only is its customer base rapidly growing (from 450K to 3.5M in 2 years), but the product and tech team has almost grown 5x in that time, to more than 320+ people.
In this talk, Patrick will share lessons learned sowing the seeds and fertilising an environment to cultivate high performing teams in a hypergrowth environment. We will look at balancing structures to maximise autonomy and alignment, explicit trade-offs in centralised versus decentralised thinking and how we’ve managed to rapidly expand a team and still ship product at a rapid pace.
Co-founder & CEO
At Current Health, we're seeking to help move from a world where we call 999 when we get sick, to a world where healthcare comes to you automatically before you experience symptoms. To do so, we combine complex hardware, software, and core science into a product that is responsible for keeping people alive, safe and healthy in hospital and at home. We've built it here in the UK and we deploy it into an exceedingly difficult US healthcare operating environment.
My goal is to provide an open and honest view of the mistakes we're making and the lessons we're learning building our customer base in the US, from a headquarters in Europe.
Most stories are only told at the end, at the point of success or failure. This won't be a post-mortem but instead, a view right into the maelstrom of what's actually happening today amid the chaos and opportunity we have ahead as we grow into the US.
Culture decks have become a common feature in large tech companies like Netflix and HubSpot — but codifying your culture and company values is an important step for companies of all sizes, and in all industries.
Aira co-founder Paddy Moogan explores the impetus behind the creation of their culture deck and the principles that underpin it, and explains why it's so important to articulate your values to your team, customers and prospective hires.
Founder & Executive Chairman
Session summary coming soon!
Founder & CEO
"A company needs to be able to regularly shift its focus in order to grow and provide the most value to its customers.
Noticing the hassle that billing, taxes and compliance were causing software sellers was the catalyst that started Paddle 7 years go. Because of this, we initially honed in closely on our customers’ needs and pains and believe this to be the most important place to start when setting up a business.
Christian will talk you through the important phases of focus in a growing business, from product market fit to focusing on scalable customer segments to nurturing the right company culture. He’ll then delve into what comes after these growing pains, asking the question, “what does a mature business need to iterate on?”
Chief Marketing Officer
In the race for talent and growth, it can feel urgent to find “rockstar” employees that will 10x your business. But are we all falling prey to 100-year old assumptions when we set out to recruit? Some of the most essential skills needed in modern companies are overlooked, undervalued, and not listed on the job ads we all see. This talk will explain how you can change your hiring approach to target those overlooked skills, gaining a competitive edge in the hiring market that will help you hire faster, retain more team members and get stuff done
Founder & CEO
A defining trend of the past few years has been the movement of consumption of services nearer to consumers at the time and place of their choice. This is what the on-demand economy is all about. On the business side, this has led to employees becoming partners and jobs becoming tasks.
While this has swept urban areas in the tier one economy, there has been an inability to reach critical mass for smaller towns in tier 1 countries, as well as cities of all sizes in the rest of the world. At Jugnoo, we are trying to solve this problem by becoming a platform for decentralized sharing economy where thousands of local partners actually own the services in their local areas and use the central platform to deliver seamless services. Some have always dreamed of a free marketplace, driven entirely by demand and supply. Where this dream was once impossible to execute, it is now taking shape.
Whilst also noting some of the challenges this model presents, Samar will talk about how decentralization has the potential to enable fair competition in the markets, higher growth for businesses, a better price for customers - a win-win for the local industry and consumers, as opposed to “winner takes all” global giants like Uber and Airbnb.
Optimiser of Things
Optimise or Die
Craig has been blending UX, Analytics, AB Testing and Customer Insight methods for over 12 years, optimising growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos, John Lewis and Red Bull.
He has trained hundreds of people to use ridiculously simple optimisation techniques, worked with over 400 clients, and helped them all to unlock latent value and growth inside their products or businesses. Using a mixture of Design Thinking, Lean, Agile, Analytics, User Research, AB Testing and cultural change, he’s driven over £4Bn in incremental revenue for his clients.