The click is dead, according to some industry commentators. Whether or not that's true, we're entering a time where tracking the results of our digital marketing activity is more complex than it's ever been and it's only going to get more complicated.
In this session Arianne will take you through what you need to know about privacy, browser ad blocking and talk about whether or not it's perhaps the nature of our campaigns that needs to change, rather than how we track them.
Arianne is Edit’s Associate Director of Digital Strategy, helping clients solve their business problems through marketing, technology and data. Having worked for some of the biggest search agencies in the country and client-side for the likes of Thomas Cook, Mamas & Papas, and icelolly.com, she’s at the forefront of what’s new within the industry.
Arianne is involved with initiatives to promote diversity and inclusion in digital and is a regular industry speaker at digital events across the country.