Get your tickets
Menu
Get 2-for-1 tickets
Craig Sullivan

Craig Sullivan 
Optimiser of Things, Optimise or Die 

Turing Fest returns on 4-6 Aug 2020 — Early Birds out now!

Get tickets

Death by Design: Killing your Growth with Defective Device Experiences

Craig has been blending UX, Analytics, AB Testing and Customer Insight methods for over 12 years, optimising  growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos, John Lewis and Red Bull. 

He has trained hundreds of people to use ridiculously simple optimisation techniques, worked with over 400 clients, and helped them all to unlock latent value and growth inside their products or businesses.  Using a mixture of Design Thinking, Lean, Agile, Analytics,  User Research, AB Testing and cultural change, he’s driven over £4Bn in incremental revenue for his clients.

Craig Sullivan (Optimise or Die)
Craig Sullivan
Optimiser of Things, Optimise or Die

Craig has been blending UX, Analytics, AB Testing and Customer Insight methods for over 12 years, optimising  growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos, John Lewis and Red Bull. 

He has trained hundreds of people to use ridiculously simple optimisation techniques, worked with over 400 clients, and helped them all to unlock latent value and growth inside their products or businesses.  Using a mixture of Design Thinking, Lean, Agile, Analytics,  User Research, AB Testing and cultural change, he’s driven over £4Bn in incremental revenue for his clients.

Video

Slides

"The only thing to do with good advice is to pass it on..."