The definition of 'done' for software has been focused on whether or not the software works as it was designed. This was relevant in a world of static software. Today, software is continuous. In this reality what really starts to matter is what our users are doing with that software. The same software can be used for sharing baby pictures and instigating a mob of Twitter trolls. The systems we create generate outcomes — changes in user behavior. The modern, continuous nature of software allows us to build learning loops and determine if what we’re doing is generating the outcomes we expect.
In this talk, Jeff will cover how technology can enable tremendous gains but, when coupled with the uncertainty of human behavior, can often go awry. How can we ensure we’re working on products that actually make our users more successful? And how do we inspire a new generation of designers and developers to consider a new definition of “done” — one focused on positively impacting customer behaviors?
So we know WHY but what about the HOW? In this talk, we’ll explore a framework for how to think about diversity and inclusion, and practical things you can go and do to make your organisation and culture genuinely inclusive. Because that’s the only way to attract, recruit, promote and most importantly retain a wide range of people. And THAT is the only way to have the highest-performing teams possible.
Jeff is the author of Sense & Respond and Lean UX, an internationally acclaimed speaker and organisational designer. Over his nearly 20 years in digital products and services Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design and leadership. Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders.
Most recently, Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognised brands in modern product strategy, development and design. As a principal in Neo’s NYC office, Jeff functioned as head of executive training, coaching, workshops and education. Jeff is regularly keynoting conferences, teaching workshops or working directly with client leadership teams across North America, Europe and Asia.