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Jono Alderson

Jono Alderson 
Special Projects, Yoast 

Turing Fest returns on 4-6 Aug 2020 — Early Birds out now!

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What Happens When Everyone's Website is Fixed?

For many of us, a big part of our job is essentially to fix or improve things. We seek out marginal, incremental gains to make our platforms, brands and performance 'good enough', or at least, 'less bad than our competitors'. What happens when all of this is no longer necessary? When everybody's website, app or software is perfect? Few of our brands are equipped to compete — or even to survive — in this new world. We need a radically different way of thinking, and for many, it may already be too late.
Jono Alderson
Jono Alderson
Special Projects, Yoast

Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

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"The only thing to do with good advice is to pass it on..."