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290819 - TURING FEST 2019 DAY 2 - HQ-315

Nandini Jammi
Co-founder, Sleeping Giants

Turing Fest returns in 2020... Join the brightest minds in tech

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Sleeping Giants & The Era of Brand Safety

Tech has made it really easy for anyone to go online and start a new business. Anyone. Even conspiracy theorists, white nationalists and garden variety hate groups. Now, many tech companies are faced with big decisions: Who gets to use your platform and where do we draw the line?

In this talk, tech marketer and Sleeping Giants organizer Nandini Jammi will explore how consumer attitudes towards tech companies are evolving and what steps you need to take to protect your brand from social media scandals.

You’ll learn:

  • Tactics and strategies Sleeping Giants uses to hold tech companies accountable
  • How to weather the social media crisis
  • How to develop proactive company-wide policies and terms that promote brand safety
  • How to communicate your decisions with employees and customers
Nandini Jammi
Nandini Jammi
Co-founder, Sleeping Giants

Nandini Jammi is founding organizer at Sleeping Giants, the social media campaign making bigotry and sexism less profitable. Through her work, she has been named by Business Insider as one of 23 industry leaders “fixing” digital advertising in 2018 and a DigiDay Changemaker.

She is also a senior copywriter and product messaging strategist working with tech companies.

More from Nandini 

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Blog post
To Protect Your Brand, Know Where Your Ads Show
5 min read

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"The only thing to do with good advice is to pass it on..."