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Oli Gardner (2019)

Oli Gardner 
Co-founder, Unbounce 

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The Marketing IQ Manifesto

Great marketing doesn’t feel like marketing. But much of what we experience favours a low IQ approach: emails asking for a 15-minute call, followed by five more emails “bumping” it to the top of your inbox because you might have missed it. We didn’t miss it, we simply don’t want it.

The Marketing IQ Manifesto is a new methodology for creating marketing that matters. It embraces diversity, choosing extra, and being real, resulting in high-converting experiences that respect our audience's needs and who they are.

In this actionable and entertaining talk, Oli will show you:

  • The 10 guiding principles of a high-IQ marketer.
  • The 6 elements of Marketing IQ: Spatial Ability (conversion-centered design), Language Ability (conversion copywriting), Mathematical Ability (analytics & data), Memory Ability (repeatable processes & optimization), Emotional Intelligence, and Strategic Thinking.
  • And the MIQ Checklist which encapsulates your actionable guide to intelligent growth for your business
Oli Gardner (Unbounce)
Oli Gardner
Co-founder, Unbounce

Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

Video

"The only thing to do with good advice is to pass it on..."