A growing company comes with many challenges — scaling product development is one of them. iZettle went from 70 to almost 500 people in 4 years and at the same time expanded the product portfolio beyond card payments. How can you create the best possible conditions to maintain the core values of the original product in such an environment? iZettle does not have all the answers. But we are currently on that journey and are happy to share our experiences so far.