Making the Connection

EICC Alpha

Marketing is about connecting with people – in every way – you need to connect with your colleagues and other teams to make them work with you, connect with a journalist/influencer to make them talk about you and connect with your audience for them to like you/do what you want. Making a connection(in marketing requires the following formula: the tools + the mindset (people, not users/page views) = successful connection. This talk will run through the reasons that making a connection is so crucial for success, the tools we have available to help make a connection more likely, the mindset we need to make this effective, and examples of how this works in practice.