How Do You Teach 10 Million Hard-to-Reach Website Owners the Essentials of Website Security?

EICC Alpha

Some key audiences can be really difficult to reach. Those of us who focus on helping website owners keep their sites safe from hackers know this well — those who we think we could help the most are often the least tuned-in. Through the years that Google has been chipping away at the challenge of teaching all webmasters how to be security-conscious, we’ve learned some lessons we like to share — the challenges, techniques that have worked, approaches we tried and haven’t been quite as effective, and how this ties to our own philosophy of focusing on content that is relevant, targeted and focused on solving the user need.

Marketing