Jeff Gothelf

Jeff Gothelf

Author, Lean UX

Jeff is the author of Lean UX and the upcoming Sense and Respond, an internationally acclaimed speaker and organisational designer. Over his nearly 20 years in digital products and services Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design and leadership. Jeff has worked in various roles and leadership positions at iXL, Fidelity, AOL, WebTrends, and TheLadders.

Most recently, Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognised brands in modern product strategy, development and design. As a principal in Neo’s NYC office, Jeff functioned as head of executive training, coaching, workshops and education. Jeff is regularly keynoting conferences, teaching workshops or working directly with client leadership teams across North America, Europe & Asia.



Hacking Your Tractor With Black Market Code: A Sense & Respond Case Study

EICC Alpha

You’re in the software business. You may not realize it yet but it’s the only way you’re scaling in the 21st century. Whether you’re in retail, financial services or health care, no industry is immune. This includes agriculture. In this rich, detailed case study Jeff will share the story of John Deere. The legendary American […]