If you work in marketing, you’ve heard of Rand Fishkin, and you’ve almost certainly watched his Whiteboard Fridays — and now you can see him speak at Turing Fest!
An absolute legend in the world of digital marketing, Rand is the founder and former CEO of SEO software startup Moz, the host of Whiteboard Friday, co-author of a pair of books on SEO, and co-founder of Inbound.org. He is currently writing a book for Penguin/Random House on the ups and downs of startup culture, due out in 2018.
At Turing Fest 2016, Rand blew us all away with not one but two incredible talks. Genuinely one of the most impressive people in the tech industry, this August he’s back on our Marketing stage for his only UK speaking appearance in 2017.
Get your ticket while you still can!
Google is falling into a familiar pattern. First, they offer web publishers in a sector (flights, recipes, local, video, e-commerce) increased visibility and SERP display options. Next, they incent participation in specific formats and data structures. And, finally, they take that data for themselves, changing the SERPs to favor advertising, their own properties, and/or instant […]