Sitar Teli

Sitar Teli

Partner, Connect Ventures

Sitar Teli is a founder and managing partner of Connect Ventures, a venture firm she started in 2012 with her two partners, Pietro Bezza and Bill Earner. Since its founding, Connect has invested in over 30 companies across Europe, including Citymapper, Typeform, CharlieHR, Boiler Room, Soldo and Marvel Prototyping. Prior to starting Connect Ventures, Sitar was at Doughty Hanson Technology Ventures, where she led that firm’s investment in SoundCloud’s Series A.



Why Focusing on UX Makes Business Sense


Companies that focus on user experience from the very beginning and put it at the centre of what they do build better businesses more efficiently. A lot of business advice focuses on business model, marketing, sales, etc, but not nearly enough focuses on user experience and its impact on KPIs and business efficiency — this […]