Supriya Uchil

Supriya Uchil

Chief Product Officer at Rentalcars.com

Supriya is a product technology executive who currently is the Chief Product Officer of Rentalcars.com, the largest online car rental company. Supriya has over twenty years of experience in product and engineering executive roles across the west coast of America. 

She was with Amazon.com in Seattle for over a decade focusing on the core customer experience on a variety of products including retail, social and Kindle. Her last role at Amazon.com was the technical advisor to the Sr. Vice President of Kindle devices. Prior to that, she worked in a variety of startups including Zynga and pro.com. Supriya has a dual masters degree with a masters in distributed computing from Michigan Technological University and an MBA from Wharton Business School. 

Supriya loves product innovation and believes that design thinking is at the core of product disruption. She enjoys talking at conferences that sit at the confluence of product design and technology innovation. 

Videos

Strategy

Product

Slides

Strategy

Product

Past the Initial Flywheel: What Companies Can Learn About Product Scaling

EICC Beta

Once an effective flywheel is developed, scaling is the next challenge in the product strategy spectrum. Supriya’s talk focuses on understanding how effective product scaling occurs, what internationalisation means, and how to create disruption in the flywheel. Supriya shares her experiences from her work at Amazon.com, Priceline.com, Zynga and other startups.

Strategy
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Failing Fast: What is Rapid Product Development?

EICC Alpha

Intent-driven tests lead to understanding consumer intent through rapid prototyping. How does one build an organisation where failure is part of its DNA, what practices do they follow and what differentiates this strategy? Supriya shares her experiences from her work at Amazon.com, Priceline.com, Zynga and other startups.

Product
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