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Oli Gardner at Turing Fest 2016

The Conversion Equations

Oli Gardner

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The future of conversion lies in the hands of a computer algorithm more brilliant, and artificially insightful than you or I will ever be. The future of conversion is a single conversion automation script. A script so omnipotent that it controls a million tiny tentacles, wrapping its feelers around every page, letter, number, and pixel that exists on your websites, landing pages, emails, and ads.

The future of conversion is coming, and it’s close. But it’s not here yet.

What then, if I told you that a mathematical equation already existed, an equation so complex and masterful, that it can calculate whether your marketing will work, or if it will fail?

What if I told you this equation could be understood by folks like you and I?

In this talk, I will unveil the most ridiculously complicated equation you’ve ever seen (unless you happen to the resident Unbounce data scientist Tommy Levi, who will no doubt choke on his beer at such a statement).

I’ll unpack The Conversion Equation into a sequence of tens of smaller formulae you can use to plot your place on The Master Conversion Map: a marketing ultrasound that represents your business optimization to-do list for 2016.

And I’ll make sure you have an awesome time as we explore the-almost-future of conversion optimization.

Oli Gardner
Oli Gardner
Co-founder, Unbounce

Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

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