Get your tickets
Menu
Get 2-for-1 tickets
Oli Gardner at Turing Fest 2017

Data-Driven Design

Oli Gardner
Unbounce

Turing Fest returns on 4-6 Aug 2020 — Early Birds out now!

Get tickets

Summary

Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today. In Oli’s talk, you’ll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.

Oli Gardner (Unbounce)
Oli Gardner
Co-founder, Unbounce

Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.

More from Oli

Oli Gardner at Turing Fest 2018
Turing Fest 2018
Content Marketing is Broken and Only Your M.O.M. Can Save You
Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking.
Oli Gardner at Turing Fest 2016
Turing Fest 2016
The Conversion Equations
The future of conversion lies in the hands of a computer algorithm more brilliant, and artificially insightful than you or I will ever be.

Video

 

Slides

"The only thing to do with good advice is to pass it on..."