Jono Alderson

Jono Alderson

Mad Scientist, Yoast

Jono is a digital strategist, marketing technologist and full-stack developer with over a decade of experience in SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more. He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, and win markets.

Jono recently joined Yoast from Distilled, where he was principal consultant. Previously, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

Digital marketing in a post-digital world: are you ready for what comes next?

Everything that you know about marketing and advertising is based on yesterday's rules. New technologies, changes in consumer behaviour, and the rise of intelligent personal assistants throw those rules out of the window. If we want our brands to survive the revolution, we need to change how we think, and to start preparing now. Jono explores how, why, and where we'll need to level up.

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FEATURED MEETINGS

There's still time to get your tickets — but not much...

Turing Fest returns to Edinburgh on 1-2 August 2018, bigger and better than ever — two days, six tracks and 50 speakers offering unmatched tactical insight. Book early to score a great deal on tickets!

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Turing Fest 2018 was brought to you in partnership with...

Platinum Partners

Skyscanner
Administrate — the platform to manage your entire training operation

Gold Partners

Airts — intelligent resource planning software
Care Sourcer — free care matching service
iZettle — Tools to build your business
Nucleus — the adviser-built wrap platform, supporting financial advisers in creating brilliant client outcomes
Silicon Valley Bank — the bank that helps you build your business at every stage
Smartsheet — the leading work management platform you need to move from idea to impact – fast
Snap40 — Automated Remote Patient Monitoring. That Just Works.

Silver Partners

BBC Blue Room
CivTech — driving daring and innovation in the public sector
CodeClan — Digital Skills and Coding Academy
Cyclr — Developer platform for rapid SaaS integration
Float — Cash Flow Forecasting
FreeAgent — accounting software, simplified
Scotland Can Do

Bronze Partners

Attendify — event technology for the entire attendee experience
Bureau — innovative furniture solutions
CodeBase — the UK's largest technology incubator
Mallzee — the fashion shopping app
Monax — an open platform for small businesses to create, prove, and operate their legal agreements
Wistia — video hosting for business

Official Charity

The Turing Trust — a world of equal opportunity, with technology-enabled education for all