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Jono Alderson at Turing Fest 2018

Digital marketing in a post-digital world: are you ready for what comes next?

Jono Alderson
Yoast

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Summary

Everything that you know about marketing and advertising is based on yesterday's rules. New technologies, changes in consumer behaviour, and the rise of intelligent personal assistants throw those rules out of the window. If we want our brands to survive the revolution, we need to change how we think, and to start preparing now. Jono explores how, why, and where we'll need to level up.

Get the highlights & key takeaways from this session →

Jono Alderson
Jono Alderson
Special Projects @ Yoast

Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

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