Roan Lavery

Roan Lavery

Co-founder & Chief Product Officer, FreeAgent

Roan is the co-founder and Chief Product Officer of FreeAgent, an online accounting software company based in Edinburgh. Over the past 11 years Roan has helped build FreeAgent from a weekend side project to one of the leading accounting software companies in the UK, with over 60,000 customers. 

Prior to FreeAgent, Roan cut his teeth as a designer in the earlier days of the internet, and firmly believes that companies live or die on their ability to build products that solve real customer problems through exceptional user experiences.

Driving Growth vs. Building Core Value

Making tough prioritisation decisions is a constant challenge for anyone involved in building products. One of the hardest is the need to drive growth for the business vs building lasting product value to keep customers happy. In this talk Roan, will draw on over 10 years experience of founding and scaling FreeAgent, an online accounting product with industry-leading customer satisfaction scores, to discuss a pragmatic framework that allows for a balanced approach to these sometimes competing priorities.




Location subheader text. Can be left blank if not needed.

Company Name

Company address, lorem ipsum dolor sit amet


There's still time to get your tickets — but not much...

Turing Fest returns to Edinburgh on 1-2 August 2018, bigger and better than ever — two days, six tracks and 50 speakers offering unmatched tactical insight. Book early to score a great deal on tickets!

Get tickets

Turing Fest 2018 was brought to you in partnership with...

Platinum Partners

Administrate — the platform to manage your entire training operation

Gold Partners

Airts — intelligent resource planning software
Care Sourcer — free care matching service
iZettle — Tools to build your business
Nucleus — the adviser-built wrap platform, supporting financial advisers in creating brilliant client outcomes
Silicon Valley Bank — the bank that helps you build your business at every stage
Smartsheet — the leading work management platform you need to move from idea to impact – fast
Snap40 — Automated Remote Patient Monitoring. That Just Works.

Silver Partners

BBC Blue Room
CivTech — driving daring and innovation in the public sector
CodeClan — Digital Skills and Coding Academy
Cyclr — Developer platform for rapid SaaS integration
Float — Cash Flow Forecasting
FreeAgent — accounting software, simplified
Scotland Can Do

Bronze Partners

Attendify — event technology for the entire attendee experience
Bureau — innovative furniture solutions
CodeBase — the UK's largest technology incubator
Mallzee — the fashion shopping app
Monax — an open platform for small businesses to create, prove, and operate their legal agreements
Wistia — video hosting for business

Official Charity

The Turing Trust — a world of equal opportunity, with technology-enabled education for all