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Melissa Pickering

Melissa Pickering
Senior Design Manager, The LEGO Group

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LEGO Design Principles as a Foundation for Future Interactive Play

In today’s world of technology and the ease at which we can interact digitally, children have different opportunities to learn and play than previous generations. It’s more important than ever before for toy companies to leverage these opportunities to ensure kids fulfil their potential as creative problem solvers and lifelong learners.

Discover how LEGO designers are engaging kids in new experiences by safe-guarding the core creative principles of the original brick and using technology in a fun, playful, and relevant way.

Melissa Pickering
Melissa Pickering
Senior Design Manager, The LEGO Group

Melissa Pickering heads up the Center of Interactive Play at LEGO, leading a team of UX designers that work across the LEGO portfolio to blend digital and physical play.  She has worked in the field of  interactive kids products for over a decade, from innovating theme parks as a Disney Imagineer to the K12 classroom as the founder of iCreate to Educate.  

For the last 4-years at LEGO she built up a design team to engage kids in physical play through digital experiences, ranging from gamified play like NEXO Knights to learning through play like  Star Wars Droid Commander – and more exciting products on the horizon.

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